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Evaluation Of The Use Of Advertising As A Promotional Tool In Manafacturing Industries In Nigeria
[A CASE STUDY OF TUYIL PHARMACEUTICAL INDUSTRIES LIMITED, ILORIN]
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1.4 significance of the study
this research project will be of great importance to the department of marketing and students of marketing at all level, because it studies the evaluation of the use of advertising as a promotional tool.
It will also broaden the students’ knowledge in knowing more about promotion.
This project is as well useful to the other pharmaceutical companies and the marketing organization or executives of the company will have one or two points to gain from the report which will be useful to the development of the company.
The management of tuyil pharmaceutical industries limited, ilorin will also find this research project a good and beneficent one because the centre focus of the study is on their organization and it will be a great tool to be used in making necessary adjustments to their operations.
The society at large are not exepted from the benefits of this research project as the study does not cover only tuyil pharmaceutical company who produces these product.
Vamoron blood tonic, tutolin cough syrup, tudox suspension, tumol syrup, karaole pain relief gecrol suspension, vitamin a (syrup, tucillin syrup and so on but also includes ways on how promotion will contributes to the satisfaction of every individual as a whole.
Lastly, the project work is to meet the partial requirement for the award of higher national diploma in marketing as regulated by national board for technical education (NBTE)
1.5 SCOPE OF THE STUDY
Evaluation of the use of advertising as a promotional tool in manufacturing industries in nigeria is a broad scope which includes the following scopes:
a. territorial scope:
the area of coverage of this research work is centered on evaluation of the use of edvertising as a promotional tool and it is going to deal precisely with the contribution of advertising in the development of manufacturing industries in nigeria.
It will also cover the benefit of adevertising and its problems to solve those problems in other organizations.
b. geagraphical scope:
this are covered interms of location is a very wide rage where there are numerous consumers who make use of tuyil pharmaceutical products, right from kwara state to other places where the products are being marketed across the countries.
c. industrial scope:-
this research work will cover the pharmaceutical industry, using tuyil pharmaceutical industry as a reference point of firm that products consumers’ product are meant to satisfy human needs and wants in meant to satisfy human needs and wants in dream of providing and promoting sound health.
d. time scope:
as a result of the limited time , this project will only take a period of one year and with life or validity of the outcome will be tanable to two and half years as a result of change in market condition.
1.6 limitations and constraints of the study
one of the important problem encountered by the researcher while undertaking this study is FINANCIAL CONSTRAINT which deprived the researcher of the ability to visit many places and meet the widely dispesed consumers of tuyil pharmaceutical industries limited ilorin and to gather enouth data.
The researcher also faces the SECRECY being atteched to information by business organization in nigeria.
Tuyil pharmaceutical industries limited, ilorin, is inclusive and consequently had adverse effect on the realization of information and data needed in this study.
It is not all that easy to combine the writing of this project with the school lecture, test and the forthcoming examination becaouse of the limited TIME.
With all these constraints and limitations, the researcher’s will still be successful.
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ABSRACT - [ Total Page(s): 1 ]Abstract This research topic is an evaluation of the use of adverising as promotion tool in manufacturing industries. That is through examination of the uses of advertising advertising is a paid form of non – personal presentation and promotion of ideas, goods or services lay an identify sposors. It can also be sald that advertising is an from of communication through media bont a products and ideals and helps to sell brands of products and ideas and helps to build confidence in c ... Continue reading---
