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Consumer Attitude Towards Okada Transport Service In Nigeria
[A CASE STUDY OF OKADA COMMUTER IN ILORIN METROPOLIS] -
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ABSTRACT
The general belief of an average marketer is that consumers are kings and therefore need to be treated as what they say they are, No company can produced a product without people that will purchase or use the product this make consumer to be number one in the mind of any producer because they are the one that can allow the company to grow and sustained in the market. Consumer attitude is not doubt need to be study before a company produces or sell a product, who is buying the product may not be the one that will finance it and also both of them may not be the users and even on the part of the end users there are many question to be asked why would a consumer behaved in certain ways, what do you thin you can do to make consumer ask for more of you product and what exactly did the consumer really want and afters all this how to satisfy them. Consumer attitude towards Okada transport worth study because of the ways some Okada rider behave and also some consumer attitude can be explained as how a consumer behave or their own perception towards a product or a company. In the covers of this study, the researcher will evaluate the reason why consumer attitude worth studying and the importance of consumer attitude and how they affect the Okada transport service in Nigeria. This research work will also deal with the research methodology where questionnaire will be administered and also text of hypothesis will be looked on to. Lastly, reasons why consumer behave in certain ways will be explained deeply.
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTION1.1 HISTORICAL DEVELOPMENTThere are different types of services that exist in Nigeria, transportation services that exist in Nigeria. Transportation services is one of the services and so its importance cannot be over-emphasized in carrying out our day-to-day activities. In Nigeria today, transportation services is among the adult population. The service is one of the most important single factors influencing the standard of living of the Nigerians in one way or th ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTION1.1 HISTORICAL DEVELOPMENTThere are different types of services that exist in Nigeria, transportation services that exist in Nigeria. Transportation services is one of the services and so its importance cannot be over-emphasized in carrying out our day-to-day activities. In Nigeria today, transportation services is among the adult population. The service is one of the most important single factors influencing the standard of living of the Nigerians in one way or th ... Continue reading---
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