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Consumer Attitude Towards Okada Transport Service In Nigeria
[A CASE STUDY OF OKADA COMMUTER IN ILORIN METROPOLIS]
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1.5.2 GEOGRAPHICAL SCOPE
The area which is covered in terms of rendering their services is a very wide range where there are numerous customers whom make use of okada transport services right from Ilorin metropolis to every area at Ilorin where Okada transport delivered their services.
1.5.3 INDUSTRIAL SCOPE
This research work will covered the transportation services using Okada transport means as a references point for the transport services to know the concern of the customer about the transport service, to know their level of satisfaction on the Okada transport services.
1.5.4 TIME SCOPE
Due to the limited time, the data obtained will be within a range of a year and the validity of the outcome can only be tenable for the duration of two years 92) as a result of changing transportation services. It also dig into the problem faced by the consumer and what make them not to enjoy service rendered by the Okada riders.
1.6 LIMITATION AND CONSTRAINT TO THE STUDY
This research work successful but not without some problems along the way.
1. Firstly inadequate literatures ad regards consumers attitude towards Okada transport services in Nigeria. If not for some text books and journals of vocational and technical studies pertaining to consumer behaviours.
2. In some occasions those to interview were on their business service or not in good mood for such exercise due to lack of passenger(s) to carry to earn their daily money and hot weather of the days. In such situation the complete and relevant information needed for the research.
3. Another problem encountered was death literature during the collection of data for research work was in availability and inadequate text-books on the findings and preventing getting the information from or wide dimensions.
4. Above all, the research was also constrained with lack of find, which could not allow this research work to get all necessary materials required for the project.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe general belief of an average marketer is that consumers are kings and therefore need to be treated as what they say they are, No company can produced a product without people that will purchase or use the product this make consumer to be number one in the mind of any producer because they are the one that can allow the company to grow and sustained in the market. Consumer attitude is not doubt need to be study before a company produces or sell a product, who is buying the product may ... Continue reading---
