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THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
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ABSRACT - [ Total Page(s): 1 ]This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview. The respondent comprised of the staff and consumers of Bournvita product.In organizing and presenting data collected table and percentages were used. The various hypothesis were tested using the Chi-square.Data analysis and interpretation gave the following findings.1. Consumers ch
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CHAPTER ONE - [ Total Page(s): 1 ]1.1 Background Of The StudyMarketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3)Its concept is a philosophy of business which state that the customer want satisfaction of the economic and social justification for a firm is existence. However, no matter how a produced completely meets the requirements of the consumers, its existence has to be made know t the consumers, Hence, the need for advertising which serves as an awareness Greaten.Equally, the ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview. The respondent comprised of the staff and consumers of Bournvita product.In organizing and presenting data collected table and percentages were used. The various hypothesis were tested using the Chi-square.Data analysis and interpretation gave the following findings.1. Consumers ch
... Continue Reading
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