Personal Selling As An Effective Promotional Tool In Marketing Of Industrial Goods
[A CASE STUDY OF NNPC, ILORIN]

1.2    STATEMENT OF PROBLEM OF THE STUDY
    The problem of this research work is to find out the degree of effectiveness of promotional tools particular personal selling in marketing of consumer goods. (a case study of NNPC in Ilorin metropolises]. This problem is concerned with effect of using personal selling as a promotional tool in marketing of consumer goods. That is whether the cost of maintaining the sales forces (promotional variables) justifies the benefits demand by companies.
    This problem involved the evaluation of personal sales in the competitive homogenous marketing of consumer goods. this project will explore  these brotherly questions concerned with the problems.
-    Is personal selling more effective than other promotional tools?
-    What proportion of promotional budget should be allocated to personal selling?
-    Does the cost of personal selling justify its benefits?
-    Is personal selling really the most effective promotional tools and should such effective be related with the appointment of the promotional budget?
1.3    AIMS AND OBJECTIVES OF THE STUDY
This project set out the best procedure on the personal selling process and crystal the concepts of personal selling as a promotional tool in the oil sector.
The aims and objectives of this study was to prove that personal selling is more effective than other promotional tools in the marketing of consumer goods,
This includes the followings:
-    To guarantee flow of products in order to avoid scarcity.
-    To determine the immediate and benefit of personal selling
-    To investigate the appropriate of personal selling in the most other promotional tools.
-    To ensure that transit by drives or through poor storage
-    To improve sales at the particular filling stations by introducing patronage.
-    To achieve proper monitoring and security of distribution equipment e.g. pipeline, pumps and personal.
1.4    SIGNIFICANCE OF THE STUDY
The significance of this research work is that it will enable the researcher to understand in full, what personal selling is all about and the various ways of improving personal sales services by researching into their problems it will also improve the practical application of personal selling concepts to the industries, which is marketing firms and the research finding and recommendations will enable them to see the real effects of personal selling i.e. its worth spending all the money to maintain the promotional variables and various ways of controlling the sales people manager and best ways of motivating them necessarily.
On the part of sales people manager, it will give them an idea of what is expected of them and the various remuneration they should expected from the company.