-
Personal Selling As An Effective Promotional Tool In Marketing Of Industrial Goods
[A CASE STUDY OF NNPC, ILORIN]
CHAPTER THREE -- [Total Page(s) 3]
Page 1 of 3
-
-
-
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 RESEARCH DESIGN
The research design used in the study is the combination of personal interview includes NNPC and customer services department while the questionnaire were administered of NNPC numerous customers.
3.2 POPULATION OF THE STUDY
Ordinarily, population refers to all people in a given geographical region. In research, the meaning of population goes beyond human beings alone.
Ary and Jacob’s (1976) defines population as an entire group of people, objectors event all living at least on peculiarities in common.
Chain (1959) Depicts that a population in research is aggregate of all cases that conform to designed set of specifications. In fact in research and statistics population refer to people, institution or things under the study in a particular area. It is the theoretically specified aggregate of survey element it refer to the entire universe of interest to the researchers.
Olaitan and Nwoke (1988) conclude that, the population of a study represents the target of the study as defined by the aims and objectives of the study. The population this research up of all customers of NNPC in Ilorin zone (town).
3.2.1 SAMPLING
Sampling is a method that researcher can adopt for selection of representative from population for a study. Sampling method could be divided into two types namely probability and non-probability sampling is most commonly associated with survey based researcher where you need to make inferences from your sample about a population to answer your questions or meet your objective. These are probability sample method.
- Random sampling
- Stratified sampling
- Area sampling
- Systematic sampling
- Cluster sampling
- Non-probability sampling method are:
- Convenience/ accidental sampling
- Quota sampling
- Judgment sampling
- Panel sampling
- Purposive sampling
RANDOM SAMPLING
Random sampling is that the method of drawing a portion (or sample) of a population or universe so that all possible sample of fixed size in age and have the probability of being selected. (C.kelinger 1979). A sample obtained through this method is called a KANDOM sample. A random sample is one in which all the members of that population have a equal chance of being selected for the sample every other member and in which the selection of individual for the sample did not influence the chance of any other individual of being chosen. (School 1975, mc call 1975, and Wolman (1973).
3.2.2 SAMPLE SIZE
There is no definite rule as to the determination of the sample size. It depends on a number of fraction viz.
From the universe. It was the research made form this, that generalization was drawn.
150 respondents were randomly selected for this research work.
CHAPTER THREE -- [Total Page(s) 3]
Page 1 of 3
-
-
ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial goods/ products, and also touch the parts of promotional activities like sales promotion, public relation, advertising and publicity which is useful to solve marketing problems. This project explains all process involve in oil companies in order to make successful selling activities. However, it also hig ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTTitle Page Certification Dedication Acknowledgement Abstract Table of contents CHAPTER ONE1.0 Background of the study 1.1 Introduction 1.2 Statement of problems of study 1.3 Aims and objective of study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation and constraints of the study CHAPTER TWO2.0 Marketing definition and Explanation 2.1 Definition of Industrial Ma ... Continue reading---
CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.0 BACKGROUND OF THE STUDY1.1 INTRODUCTION Selling is one of the oldest professions in the world. The people who do the selling go by many names. Sales people, sales representatives, account s executives, sales consultants, sales engineers, agents district managers, marketing representatives, and account development reps, to name just a few. The term salesperson covers a wide range of positions form the clerk selling in a retail store to the engineering sales ... Continue reading---
CHAPTER TWO - [ Total Page(s): 3 ]ACCESSORY EQUIPMENT
This is another class of industrial product in an organization. This
equipment is used to facilitate rather than to perform the basic
operation of a plant. It consist of items such as cutting tools,
fork-lift, truck, chain hosts and small motors, equipment e.g. adding
and calculating machine. These products are typically built for stock
rather than custom built.RAW AND PROCESSING MATERIALS Raw and
party manufactured materials are goods that enter int ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 13 ]CHAPTER FOUR4.1 HISTORICAL BACKGROUND OF NNPC NIGERIAN NATIONAL PETROLEUM CORPORATION The Nigerian National petroleum corporation (NNPC) is the state oil corporation through which the federal government of Nigerian regulates and participates in the country’s petroleum industry NNPC was established on April 1,1977 as a merger of the Nigerian National oil corporation and the federal ministry of Mines and steel. NNPC by law manages the joint ventures between the Nigerian fe ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVE5.0 SUMMARY, CONCLUSION AND RECOMMENDATION5.1 SUMMARY OF FINDINGS The study is fashioned to determined the effectiveness of personal selling as a promotional tool in marketing of industrial goods (a case study of NNPC). It is based on solutions to the identified problems to improved the performance of the sales person in the oil company in order to capture large share of the fuel markets. The research finding shows that oil companies are expanding intens ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCEAfolayan, J.A (2000): Promotional Management and Communication 1st Edition Nigeria; Published by Adewumi Press, Ilorin.David A.A Aaker (1989): Advertising Management 3rd Edition India, Published by private Limited in Prentice Hill.Michael Baker J. (1979): Marketing; N Introductory Text, 3rd Edition Hong Kong; Published by Macmillan Press Ltd.Philip Kotler (1982): Marketing Management Analysis 6th Edition London, Published by Macmillan Press Ltd.Schewe CD (1987): Marketing Principle and ... Continue reading---
