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Personal Selling As An Effective Promotional Tool In Marketing Of Industrial Goods
[A CASE STUDY OF NNPC, ILORIN]
CHAPTER THREE -- [Total Page(s) 3]
Page 3 of 3
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3.7 REALITY OF INSTRUMENT
The extent to which
result are consistent over time and an accurate of the total population
under study is referred to as reliability and if the result of a study
can be reproduced under a similar methodology, then the research
instrument is considered to be reliable.
Kwara state polytechnic,
Institute of finance and
Management study,
Department of marketing
Ilorin, Kwara state,
P.M.B
19th May, 2011.
Dear respondent
QUESTIONNAIRE ON PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF INDUSTRIAL GOODS
I am carrying out this project work as one of the basic requirement
needed to be satisfied before awarded Higher National Diploma (HND) in
IFMS, marketing department, Kwara state polytechnic Ilorin.
This
questionnaire prepared in mainly for academic issue (purpose).
Therefore, every information obtained will be treated confidentially.
In a Mitchell, I shall be looking forward to anticipate cooperation
and to be grateful if answer to these question is essential and treated
to my own expectation.
Thanks for your cooperation
QUESTIONNAIRE
Questionnaire on personal selling as an effective promotional tool in marketing of industrial goods
Please as appropriate:
1. Age:
i. 21-30 years ( ) ii. 31-40 years ( ) iii. 40 and above ( )
2. Sex:
i. Male ( ) ii. Female ( )
3. Marital status
i. Single ( ) ii. Married ( ) iii. Divorce ( )
4. Educational distribution
i. Primary ( ) ii. Secondary ( ) iii. Tertiary institution ( )
SECTION B
TO THE CONSUMERS
5. Age buyer of industrial product (NNPC)?
i. Yes or No
6. How often do you buy?
i. Often ( )
ii. Very often ( )
iii. Once in a while ( )
7. In what quantity do you buy?
i. Small quantity ( )
ii. Large quantity ( )
8. Which of their products do you buy?
i. PMS (Petrol) ( )
ii. DKP (Diesel ( )
iii. Ago (gas) ( )
9. How do you purchase your products?
i. Direct form industry ( )
ii. Personal purchase ( )
iii. Supplied ( )
10. For how long have been using their products?
i. 1-2 years ( ) ii. 3-4 Years ( ) iii. 5-6 Years ( ) iv. 7-8 years ( ) v. 9 years and above.
11. How easy do you get your products?
i. Easy ( )
ii. Very ( )
12. Will you say personal selling educate customer?
Yes or No
Which aspect of service rendered by this company is most satisfying?
i. Attractive price offer ( )
ii. Good customer relation ( )
iii. Free technical service ( )
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial goods/ products, and also touch the parts of promotional activities like sales promotion, public relation, advertising and publicity which is useful to solve marketing problems. This project explains all process involve in oil companies in order to make successful selling activities. However, it also hig ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTTitle Page Certification Dedication Acknowledgement Abstract Table of contents CHAPTER ONE1.0 Background of the study 1.1 Introduction 1.2 Statement of problems of study 1.3 Aims and objective of study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation and constraints of the study CHAPTER TWO2.0 Marketing definition and Explanation 2.1 Definition of Industrial Ma ... Continue reading---
CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.0 BACKGROUND OF THE STUDY1.1 INTRODUCTION Selling is one of the oldest professions in the world. The people who do the selling go by many names. Sales people, sales representatives, account s executives, sales consultants, sales engineers, agents district managers, marketing representatives, and account development reps, to name just a few. The term salesperson covers a wide range of positions form the clerk selling in a retail store to the engineering sales ... Continue reading---
CHAPTER TWO - [ Total Page(s): 3 ]ACCESSORY EQUIPMENT
This is another class of industrial product in an organization. This
equipment is used to facilitate rather than to perform the basic
operation of a plant. It consist of items such as cutting tools,
fork-lift, truck, chain hosts and small motors, equipment e.g. adding
and calculating machine. These products are typically built for stock
rather than custom built.RAW AND PROCESSING MATERIALS Raw and
party manufactured materials are goods that enter int ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 13 ]CHAPTER FOUR4.1 HISTORICAL BACKGROUND OF NNPC NIGERIAN NATIONAL PETROLEUM CORPORATION The Nigerian National petroleum corporation (NNPC) is the state oil corporation through which the federal government of Nigerian regulates and participates in the country’s petroleum industry NNPC was established on April 1,1977 as a merger of the Nigerian National oil corporation and the federal ministry of Mines and steel. NNPC by law manages the joint ventures between the Nigerian fe ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVE5.0 SUMMARY, CONCLUSION AND RECOMMENDATION5.1 SUMMARY OF FINDINGS The study is fashioned to determined the effectiveness of personal selling as a promotional tool in marketing of industrial goods (a case study of NNPC). It is based on solutions to the identified problems to improved the performance of the sales person in the oil company in order to capture large share of the fuel markets. The research finding shows that oil companies are expanding intens ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCEAfolayan, J.A (2000): Promotional Management and Communication 1st Edition Nigeria; Published by Adewumi Press, Ilorin.David A.A Aaker (1989): Advertising Management 3rd Edition India, Published by private Limited in Prentice Hill.Michael Baker J. (1979): Marketing; N Introductory Text, 3rd Edition Hong Kong; Published by Macmillan Press Ltd.Philip Kotler (1982): Marketing Management Analysis 6th Edition London, Published by Macmillan Press Ltd.Schewe CD (1987): Marketing Principle and ... Continue reading---
