-
Personal Selling As An Effective Promotional Tool In Marketing Of Industrial Goods
[A CASE STUDY OF NNPC, ILORIN]
CHAPTER FOUR -- [Total Page(s) 13]
Page 1 of 13
-
-
-
CHAPTER FOUR
4.1 HISTORICAL BACKGROUND OF NNPC
NIGERIAN NATIONAL PETROLEUM CORPORATION
The Nigerian National petroleum corporation (NNPC) is the state oil corporation through which the federal government of Nigerian regulates and participates in the country’s petroleum industry NNPC was established on April 1,1977 as a merger of the Nigerian National oil corporation and the federal ministry of Mines and steel. NNPC by law manages the joint ventures between the Nigerian federal government and a number of foreign multinational corporation, which include Royal Dutch Shell, Agip Exxon Mood, chevron, and Texaco (through collaboration with these companies the Nigeriian government conducts petroleum and development. The head of the Nigerian wing of transparency international says salaries for workers are too low to prevent graft.
As of September 2007, Nigerian president Umaru Yar’Adua plans to splint the company into five new companies.
The NNPC towers in Abuja is the headquarters of NNPC. It is made up of four identical towers. It is located on Herbert placaulay way, central Business district Abuja. NNPC also has zonal offices in Lagos, Kaduna, Port Harcourt and Warri. There is also an international office located in London, untied Kingdom.
In play 2009, the NNPC indicate that the Niger delta unrest, had no impact on its business despite fights between government forces and rebels in this oil producing area.
INSTAURATIONS
NNPC has sole responsibility for upstream and downstream developments, and is also charged with regulating supervising the oil industry on bathetic of the Nigerian government in 1980s.
The corporation was commercialized into 11 strategic business units covering the entire spectrum of oil industry operations.
Exploration and production, gas development, refining, distribution petrochemicals, engineering, and commercial investments. The subsidiary include.
- National petroleum development company (NPDC)
- National petroleum investment management services (NPAIMS)
- The Nigerian Gas company (NGC)
- The products and Pipeline marketing company (PPMC)
- Integrated data serviced limited (IDSL)
- Nigerian LNF Limited (NLNG) in joint venture
- National engineering and technical company Limited (NETCO)
- Hydrocarbon services Nigeria Limited (HTSON)
- Warri refinery and petrochemical co. Limited (WRFC)
- Kaduna refinery and petro chemical co. limited (KRPC)
- Port Harcourt refinery co. limited (PDRS.
LEGAL PREMISE
According to the Nigerian constitution, all minerals, gas, and oil the country possesses are legally the property of the Nigeria federal government. As such, the oil corporation operating in Nigeria appropriate portions of their revenue to the government, which accrues nearly 60% of the revenue generated by the oil industry in this manner, the revenue gained by the NNPC account for 76% of federal government revenue and 40% of the entire country’s GDP. As of 2000. Oil and gas exports account for 98% of Nigerian export earnings.
CHAPTER FOUR -- [Total Page(s) 13]
Page 1 of 13
-
-
ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial goods/ products, and also touch the parts of promotional activities like sales promotion, public relation, advertising and publicity which is useful to solve marketing problems. This project explains all process involve in oil companies in order to make successful selling activities. However, it also hig ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTTitle Page Certification Dedication Acknowledgement Abstract Table of contents CHAPTER ONE1.0 Background of the study 1.1 Introduction 1.2 Statement of problems of study 1.3 Aims and objective of study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation and constraints of the study CHAPTER TWO2.0 Marketing definition and Explanation 2.1 Definition of Industrial Ma ... Continue reading---
CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.0 BACKGROUND OF THE STUDY1.1 INTRODUCTION Selling is one of the oldest professions in the world. The people who do the selling go by many names. Sales people, sales representatives, account s executives, sales consultants, sales engineers, agents district managers, marketing representatives, and account development reps, to name just a few. The term salesperson covers a wide range of positions form the clerk selling in a retail store to the engineering sales ... Continue reading---
CHAPTER TWO - [ Total Page(s): 3 ]ACCESSORY EQUIPMENT
This is another class of industrial product in an organization. This
equipment is used to facilitate rather than to perform the basic
operation of a plant. It consist of items such as cutting tools,
fork-lift, truck, chain hosts and small motors, equipment e.g. adding
and calculating machine. These products are typically built for stock
rather than custom built.RAW AND PROCESSING MATERIALS Raw and
party manufactured materials are goods that enter int ... Continue reading---
CHAPTER THREE - [ Total Page(s): 3 ]CHAPTER THREE3.0 RESEARCH METHODOLOGY3.1 RESEARCH DESIGN The research design used in the study is the combination of personal interview includes NNPC and customer services department while the questionnaire were administered of NNPC numerous customers.3.2 POPULATION OF THE STUDY Ordinarily, population refers to all people in a given geographical region. In research, the meaning of population goes beyond human beings alone. Ary and Jacob’s (1976) define ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVE5.0 SUMMARY, CONCLUSION AND RECOMMENDATION5.1 SUMMARY OF FINDINGS The study is fashioned to determined the effectiveness of personal selling as a promotional tool in marketing of industrial goods (a case study of NNPC). It is based on solutions to the identified problems to improved the performance of the sales person in the oil company in order to capture large share of the fuel markets. The research finding shows that oil companies are expanding intens ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCEAfolayan, J.A (2000): Promotional Management and Communication 1st Edition Nigeria; Published by Adewumi Press, Ilorin.David A.A Aaker (1989): Advertising Management 3rd Edition India, Published by private Limited in Prentice Hill.Michael Baker J. (1979): Marketing; N Introductory Text, 3rd Edition Hong Kong; Published by Macmillan Press Ltd.Philip Kotler (1982): Marketing Management Analysis 6th Edition London, Published by Macmillan Press Ltd.Schewe CD (1987): Marketing Principle and ... Continue reading---
