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Personal Selling As An Effective Promotional Tool In Marketing Of Industrial Goods
[A CASE STUDY OF NNPC, ILORIN] -
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The number of respondent that says Yes to effectiveness of personal selling to educate consumer were 115 which represents 76.5% of respondents while those that says No were 15 which were 10% of the respondents are those who from the above table, it was discovered that persons selling and campaign in educating consumers is effective in marketing of fuel products in Nigeria, therefore the consumers needs to be aware of certain brand of petroleum products.
It was discovered from the table above that good customer relation (persona selling) is the key point to successful sales of fuel products.
The percentage of respondent to good customer relation was 66% 90 respondents, while the attractive price offer is 25 of 16.7% the respondents and those that enjoy free technical services were 35. of 23.3% of the respondents.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial goods/ products, and also touch the parts of promotional activities like sales promotion, public relation, advertising and publicity which is useful to solve marketing problems. This project explains all process involve in oil companies in order to make successful selling activities. However, it also hig ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTTitle Page Certification Dedication Acknowledgement Abstract Table of contents CHAPTER ONE1.0 Background of the study 1.1 Introduction 1.2 Statement of problems of study 1.3 Aims and objective of study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation and constraints of the study CHAPTER TWO2.0 Marketing definition and Explanation 2.1 Definition of Industrial Ma ... Continue reading---
CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.0 BACKGROUND OF THE STUDY1.1 INTRODUCTION Selling is one of the oldest professions in the world. The people who do the selling go by many names. Sales people, sales representatives, account s executives, sales consultants, sales engineers, agents district managers, marketing representatives, and account development reps, to name just a few. The term salesperson covers a wide range of positions form the clerk selling in a retail store to the engineering sales ... Continue reading---
CHAPTER TWO - [ Total Page(s): 3 ]ACCESSORY EQUIPMENT This is another class of industrial product in an organization. This equipment is used to facilitate rather than to perform the basic operation of a plant. It consist of items such as cutting tools, fork-lift, truck, chain hosts and small motors, equipment e.g. adding and calculating machine. These products are typically built for stock rather than custom built.RAW AND PROCESSING MATERIALS Raw and party manufactured materials are goods that enter int ... Continue reading---
CHAPTER THREE - [ Total Page(s): 3 ]CHAPTER THREE3.0 RESEARCH METHODOLOGY3.1 RESEARCH DESIGN The research design used in the study is the combination of personal interview includes NNPC and customer services department while the questionnaire were administered of NNPC numerous customers.3.2 POPULATION OF THE STUDY Ordinarily, population refers to all people in a given geographical region. In research, the meaning of population goes beyond human beings alone. Ary and Jacob’s (1976) define ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVE5.0 SUMMARY, CONCLUSION AND RECOMMENDATION5.1 SUMMARY OF FINDINGS The study is fashioned to determined the effectiveness of personal selling as a promotional tool in marketing of industrial goods (a case study of NNPC). It is based on solutions to the identified problems to improved the performance of the sales person in the oil company in order to capture large share of the fuel markets. The research finding shows that oil companies are expanding intens ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCEAfolayan, J.A (2000): Promotional Management and Communication 1st Edition Nigeria; Published by Adewumi Press, Ilorin.David A.A Aaker (1989): Advertising Management 3rd Edition India, Published by private Limited in Prentice Hill.Michael Baker J. (1979): Marketing; N Introductory Text, 3rd Edition Hong Kong; Published by Macmillan Press Ltd.Philip Kotler (1982): Marketing Management Analysis 6th Edition London, Published by Macmillan Press Ltd.Schewe CD (1987): Marketing Principle and ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial goods/ products, and also touch the parts of promotional activities like sales promotion, public relation, advertising and publicity which is useful to solve marketing problems. This project explains all process involve in oil companies in order to make successful selling activities. However, it also hig ... Continue reading---