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THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA
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ABSRACT - [ Total Page(s): 1 ]This study was carried out on the effects of consumerism in marketing of fake/counterfeit drugs in Nigeria. To achieve this, five significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of staff of selected hospitals in Aba main park, Aba, Abia State. In determining the sample size, the researcher conveniently selected 70 respondents while 55 were received and 50 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and
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CHAPTER ONE - [ Total Page(s): 2 ]INTRODUCTION1.1 Background Of The StudyConsumerism is a phenomen on that is limited to the relationship of markets with their consumers.It is a term that have various meaning depending on who is directly involved. But to the consumers himself , it is an organized movement of consumers, government and concerned citizens aimed at protecting them from practices that infringe upon their rights . Generally, consumerism is a pro-marketing, spirited efforts by manufactures, consumers and government to protect consumer from the numerous exploitations arising from consumption of marketed goods/ s ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This study was carried out on the effects of consumerism in marketing of fake/counterfeit drugs in Nigeria. To achieve this, five significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of staff of selected hospitals in Aba main park, Aba, Abia State. In determining the sample size, the researcher conveniently selected 70 respondents while 55 were received and 50 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and
... Continue Reading
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