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AN APPLICATION OF MARKETING CONCEPTS IN THE TELECOMMUNCAITION INDUSTRY IN NIGERIA
[A CASE STUDY OF GLOBACOM NIGERIA] -
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- Contributor: mr-chris
- engagements: 337
- Case No: 367764pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis study researched into the application of marketing concept in the hotel industry in Nigeria using Kwara Hotel Ltd Ilorin as a case study. It examined the impact of marketing concept in Hotel industry. Marketing survey was conducted to elicit opinion on previously formulated hypothesis. The study discovered that without the concepts of marketing in hotel industry the provers cannot make profit. It was concluded that application of marketing concepts it helps hospitality industry to achieve their aims and objectives.
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CHAPTER ONE - [ Total Page(s): 3 ]This is more so in Nigerian businesses because business in Nigeria today especially in the hoteling industry operates in a “seller market†that is market where less attention is paid to the customers needs and satisfaction and yet the success or product still old. As a result little attention is paid to customer wants and satisfaction and yet the products are sold this is because a. Lack of suitable substitutesb. The increasing purchasing power of Nigeriansc. The issue system that present in our societyBut in view of the proliferation of hotel and the state ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis study researched into the application of marketing concept in the hotel industry in Nigeria using Kwara Hotel Ltd Ilorin as a case study. It examined the impact of marketing concept in Hotel industry. Marketing survey was conducted to elicit opinion on previously formulated hypothesis. The study discovered that without the concepts of marketing in hotel industry the provers cannot make profit. It was concluded that application of marketing concepts it helps hospitality industry to achieve their aims and objectives.
... Continue Reading
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