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An Application Of Marketing Concepts In The Telecommuncaition Industry In Nigeria
[A CASE STUDY OF GLOBACOM NIGERIA]
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1.5 SCOPE OF THE STUDY
The research is concerned with the application of marketing concepts in the hotel industry in Nigeria and the scope will entail the theoretical scope geographical and industrial scope.
The theoretical scope will cover the relevance of marketing in the hotelling industry in Nigeria the adoption of marketing mix by the hotelling industry as well as the problem facing the hotelling industry.
The geographical scope of the study in the Ilorin township in which the case study of the project work is located and its environs.
The industrial scope will be hotelling industry since case study is the hotelling industry’s them it was chosen because it has similar characteristic with other type of hotelling under its industry.
1.6 LIMITATION AND CONSTRAINTS TO THE STUDY
Gathering of all needed data in most marketing concepts in the hotel industry in Nigeria studies is usually met with a number of obstacles.
The data collection exercise for this research in the hotel will be limiting factor. A lot of money is required administer the questionnaire and time devoted to conduct interview based upon booked appointment.
Substantial response to questionnaires was envisaged but complete success was not attained. Recruitment of enumerator was very difficult and the right calibers were not available.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis study researched into the application of marketing concept in the hotel industry in Nigeria using Kwara Hotel Ltd Ilorin as a case study. It examined the impact of marketing concept in Hotel industry. Marketing survey was conducted to elicit opinion on previously formulated hypothesis. The study discovered that without the concepts of marketing in hotel industry the provers cannot make profit. It was concluded that application of marketing concepts it helps hospitality industry ... Continue reading---
