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THE SIGNIFICANCE OF ADVERTISING TO BUSINESS ORGANIZATIONS IN NIGERIA
[A CASE STUDY OF UNILEVER NIG. PLC OREGUN, LAGOS STATE] -
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- Contributor: mr-chris
- engagements: 214
- Case No: 404528pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into: In chapter one, we shall look into background of the study, statement of problem, aims and objectives of the study, research questions, significance and need of the study, limitation and delimitation as well as definition of key terms. Chapter two deals with literature review “definition of advertising, historical background, type
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CHAPTER ONE - [ Total Page(s): 2 ]1.5 SIGNIFICANCE AND NEED OF THE STUDY The study is of benefit to researcher, business organization and individuals that are interested in knowing more about advertisement in the following ways.1. To the researcher, it is partial fulfillment of the requirement for the award of Higher National Diploma (HND) in marketing department of the Kwara state polytechnic, Ilorin.2. To the business organization, its serves as a tool to enlighten and to bring to the awareness of prospective and potential customers, the existence of a particular product or the introduction of a new p ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into: In chapter one, we shall look into background of the study, statement of problem, aims and objectives of the study, research questions, significance and need of the study, limitation and delimitation as well as definition of key terms. Chapter two deals with literature review “definition of advertising, historical background, type
... Continue Reading
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