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The Significance Of Advertising To Business Organizations In Nigeria
[A CASE STUDY OF UNILEVER NIG. PLC OREGUN, LAGOS STATE]
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1.5 SIGNIFICANCE AND NEED OF THE STUDY
The study is of benefit to researcher, business organization and individuals that are interested in knowing more about advertisement in the following ways.
1. To the researcher, it is partial fulfillment of the requirement for the award of Higher National Diploma (HND) in marketing department of the Kwara state polytechnic, Ilorin.
2. To the business organization, its serves as a tool to enlighten and to bring to the awareness of prospective and potential customers, the existence of a particular product or the introduction of a new product in the market.
3. Through advertisement, users of particular product and potential users know more about the uses and importance and benefits they can derive from a particular product that has been advertised.
4. This will help to change or correct wrong orientation about advertising that, it affect sale in deceitful way, to some extent, this error and wrong mentality would be erased.
5. Study will also be of immense benefit to the library and other researchers who might want to research into the significance of advertising.
1.6 LIMITATION AND DELIMITATIONS
Some of the limitations of the project topic are:
i. Adequate time, when carrying out a research work is a factor which hinders the conduct of the research work. There as limited time of the researcher to visit other libraries and make more consultation for the research work.
ii. Financial constraints: lack of finance did not permit a large scope and more comprehensive research work, some other organizations could not be visited for additional information in order to know their view on the significance of advertising to business organizations.
iii. Lack of enough research material in the library also limited the scope, also lack of current textbook which is necessary for this research work.
iv. The reference organization did not give me maximum cooperation because they felt the research work was sponsored by a competitor who wants to identify their weakness in advertising strategy.
DELIMITATION
Due to insufficient time, the research has to restrict its study or limit of study to unilever Nigeria Plc, Oregun branch for generalization in other unilever Nigeria Plc in Nigeria
1.7 DEFINITIONS OF TERMS
This has to do with operational definition of some key concepts and ambiguous terms used in this research work. Terms that are unique, strategy that are technical in nature are also explained in this section of the work. The purpose of definition of terms is to achieve a good understanding of expression contain in this report in order to avoid misinterpretation. The followings are some of the key concepts used in this research work.
1. Advertising: It is any paid form of non-personal presentation and promotion by an identified sponsor
2. Campaign: This is a form of coordinated ideas or a coordinated promotion of ideas aimed at achieving a predetermined single goal or objectives.
3. Media: This is the means through which an idea or information can be conveyed to an individual or group of individuals.
4. Salesman: This is somebody employed to sell his employer’s product.
5. Motivation: this is a situation whereby an employer is ready and willing to work in order to increase productivity without being forced to do so.
6. Personal selling: this is the process of promoting a product that involves direct contact between the sales person and the customer. It involves dancing, singing, persuasion, demonstration to encourage people to buy their product on the spot.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into: In chapter one, we shall look into background of the study, statement of problem, aims and objectives of the study, research questions, significance and need of the study, limitation and delimitation as well as definition of key terms. Ch ... Continue reading---
