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EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDSUTRY
[A CASE STUDY OF GUINNESS NIGERIA PLC AND NIGERIA BREWERY PLC.)] -
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- Contributor: projectwaka
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ABSRACT - [ Total Page(s): 1 ]This study examined the effect of market segmentation on performance of brewery industry with the view of globalization throughout the world be it developed or developing economy, the supremacy being accord the free market system cannot be over emphasized, that is achieving economic efficiency which ultimately leads to economic growth is :free competitive market system otherwise refers to as the capitalist system. On the Guinness Nigeria plc and Nigeria Brewery plc which is our case study. The aim of this study is: • To identify how a marketer can effectively apply segmentation techniques
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CHAPTER ONE - [ Total Page(s): 2 ]INTRODUCTION1.0 BACKGROUND TO THE STUDY The impact and effect of market segmentation with the view of globalization throughout the world be it developing or developed economy, the supremacy being accord the free market system cannot be over emphasized, that is achieving economic efficiency which ultimately leads to economic growth is free competitive market system otherwise refer to as the capitalist system. Market segmentation is one of the steps into defining and target specific market. It is the process of dividing a market into distinct groups of buyer that require different products o ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This study examined the effect of market segmentation on performance of brewery industry with the view of globalization throughout the world be it developed or developing economy, the supremacy being accord the free market system cannot be over emphasized, that is achieving economic efficiency which ultimately leads to economic growth is :free competitive market system otherwise refers to as the capitalist system. On the Guinness Nigeria plc and Nigeria Brewery plc which is our case study. The aim of this study is: • To identify how a marketer can effectively apply segmentation techniques
... Continue Reading
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