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Sales Promotion As A Promotional Tool For Product Performance At Introductory Stage In A Communication Market
[A CASE STUDY OF ETISALAT COMMUNICATION] -
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ABSTRACT
The Project sales promotion as a promotional tool for product performance at introductory stage in a communication market†sales promotion occupies a very position in creating awareness and stimulate buying and it serves as a way of increasing demand for new product/ services and establishing the strength of the existing product and service in the market. The problem of this research work lies in the fact that some companies of different level have different way of making their product well know to their customer. The objective of this study is to improve trade relation, encouraging usage and purchase of large size unit by users and obtaining immediate sales response. Research makes use of primary and secondary method of collecting data while questionnaire was administered to the staff of Etisalat Communication Ilorin, and therefore, finding revealed that sales promotion plays important role for ancestor by informed the potential investors that are very much interested in obtaining information about an organization. Sales promotion activities and its concept is the major solution for any problem that may arise in communicating system due to its impact and role in the course of satisfying the consumer through effective and adequate services in communication sector.
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.1 INTRODUCTION OF THE STUDYSales promotion is a very important promotional mix in marketing because it plays a very important role for the survival of a new and existing product; it helps to develop the economic of the country. Sales promotion also offer short – term incentives to the customer to induce purchase for a particular product, it is therefore said that, while advertising offer a product with a reason to buy, sales promotion offer the product with an inventive ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.1 INTRODUCTION OF THE STUDYSales promotion is a very important promotional mix in marketing because it plays a very important role for the survival of a new and existing product; it helps to develop the economic of the country. Sales promotion also offer short – term incentives to the customer to induce purchase for a particular product, it is therefore said that, while advertising offer a product with a reason to buy, sales promotion offer the product with an inventive ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
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