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Sales Promotion As A Promotional Tool For Product Performance At Introductory Stage In A Communication Market
[A CASE STUDY OF ETISALAT COMMUNICATION]
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1. Academic: This study has a vital impact to play academically as it will effective contribute to both knowledge of the researcher and academy in general. It will contribute to marketing literature which will serve as reference point.
2. To target market: It is of significant to buy or the target as it create awareness, educate and appealing to the consumer on a particular product dissonance.
3. Industry: This study is of significant to the manufacture as it enable them to chose an appropriate and understand effectiveness of sales promotion for the sales of the product and benefit derived from the product both local and international market, that will improve the profitability of the expansion.
4. To government: It will improve revenue base for the government collection to taxes.
5. Researcher: It is significant to the researcher because it widens the knowledge of the writer and serves as intellectual exercise likewise and serves as intellectual raise likewise it is require partial fulfillment of the requirement for the aware of higher National Diploma (HND) in marketing.
1.5 SCOPE OF THE STUDY
The scope of the study means the encourage in the process of understanding this research work, basically the area of coverage of this study area:
1. Conceptual scope
2. Geographical scope
3. Time scope
4. Industrial scope
1. Conceptual scope: for simplicity of the study, the conceptual scope of the study will base on application of sales promotion hence, emphasis will be laid on marketing strategy on product performance in the market.
2. Geographical scope: The geographical scope of this stud is Lagos in Lagos state, and all the information used were gathered in Lagos.
3. Time scope: This cover the periodic depth of the study. Therefore the four scope of the study is three (3) years back. All the will be the on that fall between 2008 – 2010 what happen is what we want to evaluate and make used of it, this however made the project to be made reliable and achievable.
4. Industrial scope: The company that thus study covers is Etisalat communication company Plc. The company product is to provide good and effective communication through telecommunication process.
1.6 LIMITATION AND CONSTRAINTS
There are different types of obstacles accruing during bus research work: among these problems include the following:
1. Time
2. Financial constraint
3. Respondence
4. Geographical
1. Time: Time constraint is one of the major problem that come up when making a research work, due to the time stipulated on the research work done to the lecture and tutorials that needs to be attending to but at the end of the researcher was able to adjust and make a proper planning for the research work.
By going for lectures from Monday to Friday and the lectures finish around 12 pm. The remaining time include the weekend to carry out the research work through the plans the research work come out positively.
2. Financial constraint: Money serves as a very difficult problem but thank be to God because I are able to solve it by getting finance this project.
3. Respondence: Another problem encounter by the research in carrying out this work was response majority of the respondents (Etisalat staff) felt reluctant to supply useful information in connection with the questionnaire supply there intention was that information could be used against the organization.
How ever there corporation was inherited or achieved upon the conviction that the research work is purely academic, its became possible as a result of the researcher ability to produce identity card.
4. Geographical: This also constraint to the success of the research due to the fact that the company head office is very far away that the researcher has to embark on traveling adventure, but at the end despite all these constraints the research was able to write the being out a good report on the study.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT The Project sales promotion as a promotional tool for product performance at introductory stage in a communication market†sales promotion occupies a very position in creating awareness and stimulate buying and it serves as a way of increasing demand for new product/ services and establishing the strength of the existing product and service in the market. The problem of this research work lies in the fact that some companies of different level have different way of making th ... Continue reading---
