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The Effectiveness Of Promotion In Manufacturing Industry
[A CASE STUDY OF BAGCO]
CHAPTER ONE -- [Total Page(s) 3]
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STRATEGY:
Researcher define strategy as all activities aimed at getting product into all activities aimed at getting product into the dealers pipeline and accelerating sales by offering inducement to dealers, retailers and sales people.
Strategy is a promotional aimed at middlemen, who are the next links forwarding the manufacturer distributions channel. Many manufacturer consumer goods use this marketing strategy.
CONSUMER:
Consumer sample means the last possessor of the last stage of production.
Also consumers is a last chain in the distribution
The levels of awareness of most Nigerians are still the major factor responsible for the slow face of involvements of consumerism in the country. Many Nigerians are illiterates as such they do not know their right as consumer in their exchange relationship with manufacturer of marketing intermediaries.
PRODUCT
A product can be defined as a set of tangible physical attributes assembled in an identifiable form e.g apple, orange, shoe and table etc. product attribute that appeal to consumer motivation and pattern are significant in this narrow meaning.
A product may be therefore be defines as a set of tangible and intangible attributes, including packaging, color size, price, manufacturer and retailers services, which the buyer may accept as offering what satisfaction.
CHAPTER ONE -- [Total Page(s) 3]
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