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AN EXAMINATION OF IMPACT OF STRATEGIC PLANNING ON SALES PROMOTION
[A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC] -
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- Contributor: mr-chris
- engagements: 185
- Case No: 462258pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales promotion. The study went further to discuss the problem associated with impact of strategic planning on sales promotion using Nigeria bottling Company as the case study. A survey was conducted and questionnaire was distributed to show opinion previously formulated hypothesis. The study discover that examination of impact of strategic planning on sales promotion could lead to a rapid positive performanc
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.0 INTRODUCTION Planning is the first of serves of function that managers perform. It entails a material picture of what the organization should achieve, when it should be achieved who is to ensure its achieved and how the objectives are to be achieved. Planning is the process by which manager establish goal are achieved planning includes all activities that lead to the definition of objective and the determination of appropriate courses of activities to achieve these objectives. Strategic planning is a type of planning that seeks to establish the boa ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales promotion. The study went further to discuss the problem associated with impact of strategic planning on sales promotion using Nigeria bottling Company as the case study. A survey was conducted and questionnaire was distributed to show opinion previously formulated hypothesis. The study discover that examination of impact of strategic planning on sales promotion could lead to a rapid positive performanc
... Continue Reading
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