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AN EXAMINATION OF IMPACT OF STRATEGIC PLANNING ON SALES PROMOTION
[A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC] -
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- Contributor: mr-chris
- engagements: 178
- Case No: 462258pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales promotion. The study went further to discuss the problem associated with impact of strategic planning on sales promotion using Nigeria bottling Company as the case study. A survey was conducted and questionnaire was distributed to show opinion previously formulated hypothesis. The study discover that examination of impact of strategic planning on sales promotion could lead to a rapid positive performanc
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales promotion. The study went further to discuss the problem associated with impact of strategic planning on sales promotion using Nigeria bottling Company as the case study. A survey was conducted and questionnaire was distributed to show opinion previously formulated hypothesis. The study discover that examination of impact of strategic planning on sales promotion could lead to a rapid positive performanc
... Continue Reading
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