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An Examination Of Impact Of Strategic Planning On Sales Promotion
[A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC]
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2.3 OBJECTIVES OF THE STUDY
The objectives of the study is to highlight the strategic planning on sales promotion which may some time be left out in practice that is explicit step for information to refine planning decision taken at each stage.
Right from the begging of 1980’s it become crystal dear strategic planning enhanced may of there management function but left strategic business planning relatively untouched. Such development were in the relive budgeting and resource allocation. It was only in the 1970’s that organization renewed their interest in strategic planning on sales promotion and it is only now that the new development on the area have became popular. This is particularly noted in the advanced countries because most of the third world countries do not know much about the practical aspect of strategic in management process.
These improvement in strategic planning involves a concept that is commonly calted strategic business planning the element which makes this concept unique and distinct as a new development is the use of strategic planning unit on sales and promotion as the primary reticule of fermentation strategic planning entails rigorous exercise on sales promotion and the expression of a strategic position in some form of business port folio matrix.
The total business segment of a society is often classified into three (3) broad types of enterprises.
1. Services
2. Manufacturing
3. Merchandising
A good strategic planning on sales on sales promotion which is a vital aspect of marketing mix is widely adopted by soft drinks industries like 7up bottling company and Nigeria bottling company plc. This has substantially created a lot of awareness and varying degrees of response in the part of consumers.
The Nigeria bottling company plc in particular engaged in wide variety of strategic planning on sales promotion activities in recent past. among which are, coca-cola, Fanta, Spirit family bonanza in 1991 coco-cola, Fanta, spirit gift good galore in 1994 and coca-cola, bonanza in 1998, consumers are rational human being who respond to the various strategic planning in sales promotion activities in different ways their level of awareness and response very in relation to individual interest taste, level, of perception e.t.c these can be measure in term of companion between sales volume before from the researchers and do not attend to expose them to Nigeria bottling company has kept some secrets of it’s operation or activities from the researcher was constrained with the researcher found difficult to go extra mile in the field of study to sources for material on the topic from various sources where they could be obtained.
Planning of promotion effectives
The study aims at providing limit for explicit planning g of promotion on strategic sales promotion the following area
1. Organizational structure
2. The control system
3. The reward system
4. The people executors commuted to plan achievement
The study further aims at highlighting promotion strategy planning steps which will put finishing touches to the whole planning process
2.4 IMPORTANCE OF THE STUDY
Looking at the losses of the largest and most successful firms between 1950-1960 and comparing with the list of those of 1990-2010 one would be amazed.
The material is designed to help integrate the functional tools leaned which include the analytical tools physical distribution promotion and operational management logistics personnel and labour e.t.c all these will help in analyzing the strategic plans of this study will further help organization in the strategic planning on sales promotions in a dynamic business sector of manufacturing industries it is also hoped that the study will firm a useful basis for further intensive research in this area.
2.5 SCOPE AND LIMITATION OF THE STUDY
The study will cover a cross section of consumers and a number of retailers within Apapa Lagos plant area and its environs in this study, the researcher is particularly interested in the sales promotion of Nigeria bottling company plc and its products such as coca –cola fanta spirite and eva water.
Although, the company’s products are well recognized world wide but this study will not be designed to cover international operation of the company.
In carrying out the research of the sensitive nature one can not afford to escape some unexpected problems.
Nigeria bottling company has kept some secrets of it’s operation or activities
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales promotion. The study went further to discuss the problem associated with impact of strategic planning on sales promotion using Nigeria bottling Company as the case study. A survey was conducted and questionnaire was distributed to show opinion previously formulated hypothesis. The study discover that exam ... Continue reading---
