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The Signifiance Of Moitivation Of Enhancing The Eomployee Peroformance In A Competative Marketing Environment
[A CASE STUDY OF UNITED BANK FOR AFRICAN (UBA) ILORIN]
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1.3 SIGNIFICANCE OF THE STUDY
i. The study will be very useful to employers of labour in organization as various concepts of motivation will be adequately addressed. The study also will help management of the organization (united bank for Africa-UBA) to know in other to motivate them.
the study is also to determine the effect of motivation or individual and group of workers and their actions and reactiosn towards such aspects of the motivation’s potentials
ii. The study will be useful to the following:
a. The organization: united bank for Africa (UBA) plc on which this study is conducted
b. the employee(s) in organization who is desirous in knowing why motivation has been the issues of controversy between management and employees will also benefit tremendously from this study
c. They society would also gain a lot from this study as various theories on motivation will be highlighted.
d. However, the use of questionnaire is intended to show how and what motivates workers in UBA Plc and probably proffer solutions that will be useful for improvement towards any eventual lapses that may surface during the period of the research work.
1.4 PURPOSE OF STUDY
The banking industry in Nigeira, especially the commercial banking industry has been characterized by strike actions due to lack of motivation of staff and management’s indifferent attitude towards staff welfare.
This study therefore aims at:
i. Determination factors affecting motivation in the commercial banking industry
ii. To find out why management has refued to motivates staff adequately
iii. To find out why lack of motivation affects employees performance.
iv. Advise bank for Africa plc on how to motivate staff.
v. To identify the problems that causes frequent strike
vi. The commercial banking industry
vii. To examine whether the bank is motivating is staff low and goal achievement
viii. To identify the problems that have inhebited the the effective and efficient performance of UBA Plc
ix. To examine whether the effect of motivation actually increase or decreases productivity and efficiency
1.5 LIMITATION OF STUDY
Areas that will be examined in the study or research work:
i. Definition and explanation of motivation
ii. Contemporary mode of motivation
iii. Douglas Mcgregor’s theory
iv. Horzberg maintenances theory
v. Elton model managerial approach to motivation
vi. Financial incentives
vii. Use of participant
viii. Job enlargement
ix. Job rotation
1.6 DEFINITION OF TERMS
Definition of some major terms used in this project work
Motivation: this is a psychological process that cuase the arousal, direction persistence of voluntary actions that we are goal directed (micheal 1986) (OYEBODE 2001) defined motivation as a product of behaviour (individual and group behaviour) and desire ad determined by the target productivity level in the organization.
Motivation can still be defined as a energy that drives the workers to perform his work effectively and efficiently.
Effectiveness and efficiency in organization: this can be defined as ability to accompany a given task while efficiency on it won can be defined as successive accomplishment of a given task at the rate required of its accomplishment.
Marketing environment: these can be defined as the internal and external variable which have negative and positive effect on the marketing activities and may affect organization objectives and goals.
CHAPTER ONE -- [Total Page(s) 3]
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