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The Effectiveness Of Personal Selling In The Marketing Of Petroleum Products In Nigeria
[A CASE STUDY OF TOTAL NIGERIA PLC]
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The project will set out the best procedures on the personal selling in Total Nigeria Plc. The research will show the relationship between personal selling and sales whether an increase in the use of personal selling may lead to an increase or decrease in the sales of the organization.
1.4 SIGNIFICANCE OF THE STUDY
The significance of this research is that it will enable the researcher to understand in full, what salesman is all about and the various ways of improving salesman services by researching into their problem, it will also improve the practical application of salesman concept.
To the organization which is Total Marketing Nigeria Plc, the research findings and recommendations will enable them see the real effects of personal selling i.e. if it is worth spending all that money to maintain the sales force and various ways of controlling the sales people and best way of motivating them when necessary.
On the part of the salesman, it will give them an idea of what is expected of them and the various remuneration they should expect from the organization.
To the society, the research will give the younger ones an idea of what salesmanship is all about to enable them make decision on their career without mistakes and misconception about the profession.
To our country in general this research will increase the right of the consumers. This is so because the research will show that consumers are king and how the sales representatives try to find out exactly what the consumers need are and send feed back to the manufacturer on what to manufacture that will satisfy these needs.
Another significance of this research is to crystal the marketing concept, which states that marketing concept, is concerned with identifying and satisfactory consumers need at a profit.
1.5 SCOPE OF THE STUDY
This research covers the various principles at personal selling and how total Nigeria Plc applies those principles and concepts to their personal selling activities.
It will deal with only the sales representatives of Total Marketing Nigeria Plc, Ilorin Zone Western branch, Ibadan.
1.6 LIMITATIONS AND CONSTRAINTS TO THE STUDY
During the course of carrying out this research work, these are some factors that posed as limitation on this study and they are as follows:
Time Limitation: because of the study of the nature of academic programme such as hours of lecture being received as well as the task of preparing for the examination did not prefer or give sufficient time for conducting this research works but at the end of it all, one is able to solve this problem by scheduling time for the research day of research or project writing and 1 day for resting every week.
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