• Impact Of Promotional Activities On Organizations Sales
    [A COMPARATIVE STUDY OF NTC AND NCELL. A TELECOMMUNICATION COMPANY]

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    • CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.1    INTRODUCTION OF THE STUDYSales promotion is a very important promotional mix in marketing because it plays a very important role for the survival of a new and existing product; it helps to develop the economic of the country. Sales promotion also offer short – term incentives to the customer to induce purchase for a particular product, it is therefore said that, while advertising offer a product with a reason to buy, sales promotion offer the product with an inventive ... Continue reading---