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Impact Of Promotional Activities On Organizations Sales
[A COMPARATIVE STUDY OF NTC AND NCELL. A TELECOMMUNICATION COMPANY]
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1. Academic: This study has a vital impact to play academically as it
will effective contribute to both knowledge of the researcher and
academy in general. It will contribute to marketing literature which
will serve as reference point.
2. To target market: It is of
significant to buy or the target as it create awareness, educate and
appealing to the consumer on a particular product dissonance.
3.
Industry: This study is of significant to the manufacture as it enable
them to chose an appropriate and understand effectiveness of sales
promotion for the sales of the product and benefit derived from the
product both local and international market, that will improve the
profitability of the expansion.
4. To government: It will improve revenue base for the government collection to taxes.
5.
Researcher: It is significant to the researcher because it widens the
knowledge of the writer and serves as intellectual exercise likewise and
serves as intellectual raise likewise it is require partial fulfillment
of the requirement for the aware of higher National Diploma (HND) in
marketing.
1.5 SCOPE OF THE STUDY
The scope of the study
means the encourage in the process of understanding this research work,
basically the area of coverage of this study area:
1. Conceptual scope
2. Geographical scope
3. Time scope
4. Industrial scope
1.
Conceptual scope: for simplicity of the study, the conceptual scope of
the study will base on application of sales promotion hence, emphasis
will be laid on marketing strategy on product performance in the market.
2.
Geographical scope: The geographical scope of this stud is Lagos in
Lagos state, and all the information used were gathered in Lagos.
3.
Time scope: This cover the periodic depth of the study. Therefore the
four scope of the study is three (3) years back. All the will be the on
that fall between 2008 – 2010 what happen is what we want to evaluate
and make used of it, this however made the project to be made reliable
and achievable.
4. Industrial scope: The Company that thus study
covers is Etisalat communication company Plc. The company product is to
provide good and effective communication through telecommunication
process.
1.6 LIMITATION AND CONSTRAINTS
There are different types of obstacles accruing during bus research work: among these problems include the following:
1. Time
2. Financial constraint
3. Respondence
4. Geographical
1.
Time: Time constraint is one of the major problem that come up when
making a research work, due to the time stipulated on the research work
done to the lecture and tutorials that needs to be attending to but at
the end of the researcher was able to adjust and make a proper planning
for the research work.
By going for lectures from Monday to Friday
and the lectures finish around 12 pm. The remaining time include the
weekend to carry out the research work through the plans the research
work come out positively.
2. Financial constraint: Money serves as
a very difficult problem but thank be to God because I are able to
solve it by getting finance this project.
3. Respondence: Another
problem encounter by the research in carrying out this work was response
majority of the respondents (Etisalat staff) felt reluctant to supply
useful information in connection with the questionnaire supply there
intention was that information could be used against the organization.
How
ever there corporation was inherited or achieved upon the conviction
that the research work is purely academic, its became possible as a
result of the researcher ability to produce identity card.
4.
Geographical: This also constraint to the success of the research due to
the fact that the company head office is very far away that the
researcher has to embark on traveling adventure, but at the end despite
all these constraints the research was able to write the being out a
good report on the study.
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