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The Significance Of New Product Development In A Competitive Marketing Environment
[A Case Study of Lubcon Ltd] -
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ABSTRACT
The main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a very popular organization shall be used the Lubcon Ltd.
So because new product development is a key or a major factors to profit maximization in an organization existing in a newly innovated replace or imitative to the market.
So this thesis is divided into five chapters, chapter one is on introduction, background of the study, statement of the general problems, objective of the study, chapter two is on literature review, concept of competitive market, competitive instruments of business organization the concept of new product development reasons for developing new product, Advantages of new product development to business organization, Disadvantage of new product development chapter three includes research methodology, research population and samples research design, data collection instruments administration of instruments, method of data analysis brief history on Lubcon oil, reasons for developing the oil, objective of developing the oil, effects of the oil in the company, constraints to the achievement of the objectives of developing the oil, chapter five is the summary of findings, conclusion, recommendations.
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTIONIn this present business world, the survival of any firm in a competitive environment depends on the plan of the management. Therefore, the ideas of a new product development must not be neglected, it is very vital to properly look into the product development by the top management whether in a manufacturing or service firm.The change in consumer needs and tastes, rapid technological changes, shortened product life cycles and changes in Business environment facilitates the ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTIONIn this present business world, the survival of any firm in a competitive environment depends on the plan of the management. Therefore, the ideas of a new product development must not be neglected, it is very vital to properly look into the product development by the top management whether in a manufacturing or service firm.The change in consumer needs and tastes, rapid technological changes, shortened product life cycles and changes in Business environment facilitates the ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
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