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Sales Promotion As An Effective Marketing Strategy For Selling Consumer Product
[A CASE STUDY OF NIGERIA BAGS MANUFCATIRING COMPLANY, IKEJA LAGOS] -
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CHAPTER ONE - [ Total Page(s): 3 ]MARKETING Marketing is the process of getting product to the consumer which involve a number of related business operation, i.e find out what consumer wants, designing the product so that the consumer can buy it and the manufacturer will also benefit in term of profit. Thus, marketing therefore can be defined as the management function which organized and directs all those business activities involve in assessing and converting consumer purchasing power into effective demand for a sp ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 3 ]MARKETING Marketing is the process of getting product to the consumer which involve a number of related business operation, i.e find out what consumer wants, designing the product so that the consumer can buy it and the manufacturer will also benefit in term of profit. Thus, marketing therefore can be defined as the management function which organized and directs all those business activities involve in assessing and converting consumer purchasing power into effective demand for a sp ... Continue reading---
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ABSRACT -- [Total Page(s) 1]
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