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THE ROLES OF MARKETING IN THE COMMERCIAL BANKING
[A CASE STUDY OF DIAMOND BANK NIGERIA PLC] -
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- Contributor: mr-chris
- engagements: 138
- Case No: 625365pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe research works seek to indentify the roles of marketing in the commercial banking. [A case study of diamond bank Nigeria plc]. Commercial banking was entrenched in 1892 with the establishment of British bank for West Africa [b.b.v.a]. The indigenous bank were saved from extraction after 1954 by the intervention of the western and eastern regional bank, marketing is a concept which has not been given due and serious attention among banks in Nigeria because of the seller market nature of Nigeria commercial banking inducting.
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYThere is no precise or exact date when banking started in Nigeria historically for instance there are record to show that the momentary activities actually started in Nigeria in about 1961 when a by company in Lagos with the sole objective of making easier transaction with the company in LagosHowever the first banking institute was established in 1892 this was African Banking Corporation which was insisted by the chairman of the elder dumpster company it opened it first branch in Lagos in 1892Commercial banking was entrenched in 1892 with the e ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe research works seek to indentify the roles of marketing in the commercial banking. [A case study of diamond bank Nigeria plc]. Commercial banking was entrenched in 1892 with the establishment of British bank for West Africa [b.b.v.a]. The indigenous bank were saved from extraction after 1954 by the intervention of the western and eastern regional bank, marketing is a concept which has not been given due and serious attention among banks in Nigeria because of the seller market nature of Nigeria commercial banking inducting.
... Continue Reading
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