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APPLICATION OF THE MARKETING CONCEPT IN OUR LOCAL MARKET
[A CASE STUDY OF OWODE MARKET OFFA , KWARA STATE] -
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- Contributor: mr-chris
- engagements: 185
- Case No: 635720pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTApplication of the marketing concept in our local market sparked Offa a deal of concern to the research that will undertake this study aiming at surveying the importance of the marketing concepts in relation to retail marketing.We felt that caring on this project in Owode Market, Offa will bring out meaningful result since there are 'many retailers in that market.For easy analysis and understanding the study as being put into five chapters.Chapter one throws light on what has a brie history of the topic and state constraint encountered while carrying out the research, the i
... Continue Reading
CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.1 INTRODUCTIONMarketing has probably been with us ever since serpent tempted eve to consume a certain apple. But in its more scientific professional firm, marketing is of more recent growth to industry in general from a simple to a more complex form of production and distribution of goods and services.The initial stage of development was that, of barter. The producer of a commodity supplied the consumer of it directly face-to-face and was paid for it with another commodity which the consumer had produced in his turn.The most major stage was that of professional production wish ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTApplication of the marketing concept in our local market sparked Offa a deal of concern to the research that will undertake this study aiming at surveying the importance of the marketing concepts in relation to retail marketing.We felt that caring on this project in Owode Market, Offa will bring out meaningful result since there are 'many retailers in that market.For easy analysis and understanding the study as being put into five chapters.Chapter one throws light on what has a brie history of the topic and state constraint encountered while carrying out the research, the i
... Continue Reading
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