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Roles Of Marketing Mix In Business Organization
[A CASE STUDY OF LUBCON NIGERIA LIMITED, ILORIN, KWARA STATE] -
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CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.0 GENERAL INTRODUCTION Several explanatory notes have been proposed for the term Marketing. Each tends to emphasized different issues concerning marketing as well as drawing a valid conclusion.Many definitions of marketing have been put forth over the years. A popular one holds that “Marketing is the performance of business activities that direct the flow of goods and service from producer to consumer or end user†The American Marketing Association (1995) off ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.0 GENERAL INTRODUCTION Several explanatory notes have been proposed for the term Marketing. Each tends to emphasized different issues concerning marketing as well as drawing a valid conclusion.Many definitions of marketing have been put forth over the years. A popular one holds that “Marketing is the performance of business activities that direct the flow of goods and service from producer to consumer or end user†The American Marketing Association (1995) off ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
Page 1 of 1