-
An Evaluation Of The Impact Of Advertising On Consumer Behaviour
[A CASE STUDY OF DE-UNITED INDUSTRIES LTD: MAKERS OF INDOMIE NOODLES] -
-
-
This is a research work carried out to evaluate t he impact of advertising on consumer behavior with particular reference to De -united Foods Industries Ltd, makers of Indomie noodles. Data for the research were collected through primary and secondary sources.
The collected data were analyzed in tables and simple percentages, while the hypotheses were tested using the chi square technique.
Given three hypotheses as stated in chapter one, these hypotheses were tested critically in chapter four to reveal the authenticity of responses by the respondents to t he research questions.
In the final analysis, attempts were made to bring to summary the tested research hypotheses, which proved that:
1. Advertising has improved consumer preference for Indomie noodles to other noodles
2. There has been significant increase in sales of Indomie noodles as a result of advertising
3. De-united Foods Industries Limited has been able to overcome competitors through advertising
-
-
-
CHAPTER ONE - [ Total Page(s): 3 ]REFERENCESArens W.F. (2004) Contemporary Advertising, 9th Ed: New York: McGraw-Hill Inc.Kotler P. & Armstrong G. (2007) Principles of Marketing, 12th Ed: New Delhi:Prentice Hall of IndiaKotler P. & Keller K. (2006) Marketing Management, 12th Ed: UpperSaddle River, New Jersey: Prentice HallNwaizugbo I.C. (2004) Principles of Marketing: Enugu, Nigeria: New generation booksShimp T.A. (2000) Advertising & Promotion, 5th Ed: South Carolina, USA: the Dryden Press ... Continue reading---
-
CHAPTER ONE - [ Total Page(s): 3 ]REFERENCESArens W.F. (2004) Contemporary Advertising, 9th Ed: New York: McGraw-Hill Inc.Kotler P. & Armstrong G. (2007) Principles of Marketing, 12th Ed: New Delhi:Prentice Hall of IndiaKotler P. & Keller K. (2006) Marketing Management, 12th Ed: UpperSaddle River, New Jersey: Prentice HallNwaizugbo I.C. (2004) Principles of Marketing: Enugu, Nigeria: New generation booksShimp T.A. (2000) Advertising & Promotion, 5th Ed: South Carolina, USA: the Dryden Press ... Continue reading---
ABSRACT -- [Total Page(s) 1]
Page 1 of 1
ABSRACT -- [Total Page(s) 1]
Page 1 of 1