-
An Evaluation Of The Impact Of Advertising On Consumer Behaviour
[A CASE STUDY OF DE-UNITED INDUSTRIES LTD: MAKERS OF INDOMIE NOODLES] -
-
-
REFERENCES
Arens W.F. (2004) Contemporary Advertising, 9th Ed: New York: McGraw-Hill Inc.
Kotler P. & Armstrong G. (2007) Principles of Marketing, 12th Ed: New Delhi:
Prentice Hall of India
Kotler P. & Keller K. (2006) Marketing Management, 12th Ed: Upper
Saddle River, New Jersey: Prentice Hall
Nwaizugbo I.C. (2004) Principles of Marketing: Enugu, Nigeria: New generation books
Shimp T.A. (2000) Advertising & Promotion, 5th Ed: South Carolina, USA: the Dryden Press
-
-
-
ABSRACT - [ Total Page(s): 1 ]This is a research work carried out to evaluate t he impact of advertising on consumer behavior with particular reference to De -united Foods Industries Ltd, makers of Indomie noodles. Data for the research were collected through primary and secondary sources.The collected data were analyzed in tables and simple percentages, while the hypotheses were tested using the chi square technique.Given three hypotheses as stated in chapter one, these hypotheses were tested critically in chapter four to r ... Continue reading---
-
ABSRACT - [ Total Page(s): 1 ]This is a research work carried out to evaluate t he impact of advertising on consumer behavior with particular reference to De -united Foods Industries Ltd, makers of Indomie noodles. Data for the research were collected through primary and secondary sources.The collected data were analyzed in tables and simple percentages, while the hypotheses were tested using the chi square technique.Given three hypotheses as stated in chapter one, these hypotheses were tested critically in chapter four to r ... Continue reading---