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MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE
[A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS] -
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- Contributor: mr-chris
- engagements: 169
- Case No: 653578pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe study research on marketing planning as a strategy for business performance in Nigeria organization. Case study of unilever Nigeria plc Lagos. In any business organization, marketing is very important aspect of entice activities and therefore proper planning and control have to be given to it so as to ensure effect and efficient maximization of profit which is the most important objective any business organization. Marketing meaning may be part of overall business plan or may be separate from overall plan and assign to specific segment or department in an organization (usually mark
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe study research on marketing planning as a strategy for business performance in Nigeria organization. Case study of unilever Nigeria plc Lagos. In any business organization, marketing is very important aspect of entice activities and therefore proper planning and control have to be given to it so as to ensure effect and efficient maximization of profit which is the most important objective any business organization. Marketing meaning may be part of overall business plan or may be separate from overall plan and assign to specific segment or department in an organization (usually mark
... Continue Reading
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