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MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE
[A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS] -
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- Contributor: mr-chris
- engagements: 174
- Case No: 653578pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe study research on marketing planning as a strategy for business performance in Nigeria organization. Case study of unilever Nigeria plc Lagos. In any business organization, marketing is very important aspect of entice activities and therefore proper planning and control have to be given to it so as to ensure effect and efficient maximization of profit which is the most important objective any business organization. Marketing meaning may be part of overall business plan or may be separate from overall plan and assign to specific segment or department in an organization (usually mark
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE INTRODUCTION1.1 INTRODUCTION TO THE STUDYMarketing planning is a very vital and important management function in every organization in Nigeria.Simon (2000) asserted that marketing process can be realized by the marketing mix and the last of all the proves is controlling what have been planned. Establishing targets or standard in an organization in terms of marketing of its products and service is done in the marketing functions.Marketing planning is inter- woven into the management function in the organization to ensure effective and efficient maximization of profit which of course ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe study research on marketing planning as a strategy for business performance in Nigeria organization. Case study of unilever Nigeria plc Lagos. In any business organization, marketing is very important aspect of entice activities and therefore proper planning and control have to be given to it so as to ensure effect and efficient maximization of profit which is the most important objective any business organization. Marketing meaning may be part of overall business plan or may be separate from overall plan and assign to specific segment or department in an organization (usually mark
... Continue Reading
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