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Marketing Planning As A Strategy For Efficient Business Performance
[A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS] -
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ABSTRACT
The study research on marketing planning as a strategy for business performance in Nigeria organization. Case study of unilever Nigeria plc Lagos. In any business organization, marketing is very important aspect of entice activities and therefore proper planning and control have to be given to it so as to ensure effect and efficient maximization of profit which is the most important objective any business organization. Marketing meaning may be part of overall business plan or may be separate from overall plan and assign to specific segment or department in an organization (usually marketing department) so as to ensure efficiently maximization of marketing objectives in sales oriented organization. It was concluded that market planning complement the efforts of each other toward the marketing strategy for efficient business perform in an organization, marketing planning also serve as a major role in a firm over all marketing strategy o marketing efforts. Marketing planning goals for the effective use of organization resources. It also recommended as a function designs incentive pay plan to not only motivate and reward fraut line staff but also to align marketing activities with corporate mission.
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE INTRODUCTION1.1 INTRODUCTION TO THE STUDYMarketing planning is a very vital and important management function in every organization in Nigeria.Simon (2000) asserted that marketing process can be realized by the marketing mix and the last of all the proves is controlling what have been planned. Establishing targets or standard in an organization in terms of marketing of its products and service is done in the marketing functions.Marketing planning is inter- woven into the management f ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE INTRODUCTION1.1 INTRODUCTION TO THE STUDYMarketing planning is a very vital and important management function in every organization in Nigeria.Simon (2000) asserted that marketing process can be realized by the marketing mix and the last of all the proves is controlling what have been planned. Establishing targets or standard in an organization in terms of marketing of its products and service is done in the marketing functions.Marketing planning is inter- woven into the management f ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
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