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Marketing Planning As A Strategy For Efficient Business Performance
[A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS]
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1.5 SCOPE OF THE STUDY
The research focus on marketing as a strategy for efficient business performance in an organization in Nigeria using unilever as a case study.
The research is case study in nature so that scope was established for the study to ensure proper investigation.
The entire department in unilever Nigeria plc Lagos will be involved in this research work.
The study also covers the various measures that have been taken and the measure that are being taken in the present in solving the present challenges and offering solution to them.
This research work will also cover Lagos metropolis like Oregun, Ikeja, Victoria island, Oshodi, Ketu, etc. as a strategy for business performance in the organization in Nigeria using Unilever as a case study.
1.6 LIMITAITON TO THE STUDY
No matter how one try to put all effort on a research study, there will be some constructions which will limit the proper attainment of the research objectives. This study is no exception.
The major constrain is the time available for the study is so limited that is not enough for the study of sufficient finance also have effect on the write up.
However despite all this limitation effort has been made to ensure that limitation did not hinder effective completion and quality of the research work.
SOLUTION TO THE LIMITAITON
Due to the importance of research work, marketing planning as a strategy in Nigeria, most especially to the case study unilever Plc, Lagos
The financial constraint need to be tacked with urgently, which lead to raised funds through borrowing from friends and also some additional contribution from one of my relative who stay in Ibadan, Oyo state.
Also, the information gathered by the researcher from the respondent are not sufficient, some information are obtained from internet also some textbooks was consulted from the library in order to get some facts about the importance of marketing planning as a strategy in Nigeria which later be reference.
Despite all these challenges, the research believes that this research work will achieve the desire objective.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe study research on marketing planning as a strategy for business performance in Nigeria organization. Case study of unilever Nigeria plc Lagos. In any business organization, marketing is very important aspect of entice activities and therefore proper planning and control have to be given to it so as to ensure effect and efficient maximization of profit which is the most important objective any business organization. Marketing meaning may be part of overall business plan or may be sepa ... Continue reading---
