• Consumers Satisfaction And Retention A Key To Business Survival Success

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    • CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONEINTRODUCTION1.1    BACKGROUND TO THE STUDY It's difficult to over-stress the importance of customer satisfaction. Sustained profitability is only possible through building customer value and satisfaction. Profit comes as a consequence of building customer value.As Henry Ford said:"Business must be run at a profit... else it will die. But when anyone tries to run a business solely for profit, then also the business must die, for it no longer has a reason for existence."Value Defined ... Continue reading---