-
Brand Management In Brewery Industry In Nigeria
[A Case Study of Nigeria Breweries Plc, Lagos]
CHAPTER ONE -- [Total Page(s) 2]
Page 2 of 2
-
-
-
1.4 SIGNIFICANCE OF THE STUDY
Apart from the benefits the researcher stands to gain from this study, the study will be of greater benefits to the organization in question. This project related to why is necessary and worthwhile to understand the study and the importance of it is the consumer and producer of a special product.
i. The study of branding and packaging as effective tools for product differentiation in marketing consumer products.
ii. The economic and social importance of consumer product particularly toilet soap and detergent, powder soap to Nigeria economy of great importance and any study that would enhance the producers success.
The significance of the study can be explained with respect to the following.
i. Discipline: this study is importance to the discipline of marketing as it relates to branding and packaging as tools for product differentiation.
ii. The society: This study will also be of benefit to the whole society as it is relevant to branding and packaging as a tool for product differentiation.
iii. Business organization: this study is limited to any global soap detergent the Ilorin and how they can manage their soap or differentiate if from other soap.
iv. It is part of the requirement for the award of Higher National in marketing and it will enrich the knowledge if the writer.
1.5 SCOPE OF THE STUDY
This study can not cover all product that required branding and packaging. Therefore, an attempt is made to limit this research to the study of soap and detergent in global soap and detergent industry limited, Ilorin Kwara state.
The scope of the study is limited to the business organization
1. Concept: this study is limited to the business organization
2. Industrial scope: this study cover the area of branding and packaging as a tool for product differentiation is the marketing consumer product in Nigeria.
3. Territory scope: This study is expected to cover all Global soap and detergent industries in Nigeria.
1.6 LIMITATIONS AND CONSTRAINTS OF THE STUDY
Gathering of all needed data in most studies is usually met with a number of obstacles and constraints.
1. Financial barriers stand as a big constraints during exercise and had limited the full success of this study. This is because a lot of money was required administer questionnaires do also the time deusted to conduct the interview was base upon looked appointment which was not reliable for several days.
2. Lack of cooperation of some respondent because of their tight schedule particularly the market women who were always buy attending to their customer. This I was often asked to make repeat call.
However, despite all these constraints the research believes that this study achieve the desires objective.
CHAPTER ONE -- [Total Page(s) 2]
Page 2 of 2
-
