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OUTDOOR ADVERTISING AN EFFECTIVE STRATTEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY
[A CASE STUDY OFGLOBALCOM NIGERIA LIMITED] -
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- Contributor: mr-chris
- engagements: 221
- Case No: 691592pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTOutdoor advertising cannot be ouremphasis due to the role they play in disseminating message either directly or indirectly form the producer or the advise, outdoor advertisement are those advert that potential buyers and the real longersa see freely on our ways for examples the bill boards singposl, bulentine and other trade mark that point or direct us to a particular porsuit, this advert allow consumer to know more about the product since the consumer will be able to read and know the meaning of what the advert is saying and not only that, it also reduced cost unlike the Television o
... Continue Reading
CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTION1.1 BACKGROUND OF THE STUDYIn view of the increase rate of advertising median it has become imperative for advertising spenders to always seek for the justification for the additional cost of advertising their product or services.This also puts the task of providing the justification for the continuous media rate increase on the media owners, so outdoor advertising practitioners being one of those at the center of these owners that must be justify in this sense how effective it’s medium.Convincing answers to such a requirement determine the level of patronag ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTOutdoor advertising cannot be ouremphasis due to the role they play in disseminating message either directly or indirectly form the producer or the advise, outdoor advertisement are those advert that potential buyers and the real longersa see freely on our ways for examples the bill boards singposl, bulentine and other trade mark that point or direct us to a particular porsuit, this advert allow consumer to know more about the product since the consumer will be able to read and know the meaning of what the advert is saying and not only that, it also reduced cost unlike the Television o
... Continue Reading
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