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DEPOSITS MOBILIZATION THROUGH MARKETING OF BANKING SERVICES
[THE CASE STUDY OF THE FIRST BANK OF NIGERIA ILORIN] -
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- Contributor: mr-chris
- engagements: 186
- Case No: 691696pw
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTION Deposit mobilization is the bedrock of the present future growth of banks. In the past emphasis was on marketing and distribution of goods but with recent development which arises duet o technological economical and social changes as well as changes in the people expectation marketing of financial services has gone beyong these for the continuous survival of financial institution. The traditional approach to banking began to chances as bankers come to realize that marketing has a role to play in any modern organization whether such organization is profit ori ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT COMING UP SOON
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