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Deposits Mobilization Through Marketing Of Banking Services
[THE CASE STUDY OF THE FIRST BANK OF NIGERIA ILORIN]
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1.2 OBJECTIVES OF STUDY
Marketing of banking services goes beyond selling banking services it involves a careful cultivation of the existing connection and seeking for the correction the advantage of bank and it customer like seeking to make the best use of the banks presence in its community.
The aim of this study is to examine the role of deposit mobilization through marketing in the banking sector and to determine the extent to which first bank of Nigeria Plc market it service. To this end the study shall be examine.
i. Ways of implementing marketing extent service in first bank and to find out extent to which these service meet the customer satisfaction.
ii. The different marketing in banking, marketing consumer or industrial and good and service and manufacturing organization.
iii. The extent to which first bank of Nigeria plc market its services in terms of employing marketing technique for mobilizing their customer increasing their patronage and improving efficiency and effectiveness of their operation.
1.3 SIGNIFICANT OF STUDY
The study is important because is carefully improving and asses deposit mobilization through marketing of banking services in Nigeria the study has acquainted the researcher with the role and contribution forward deposit mobilization through banking services and accomplishment of the growth and development the economy also the study has analyze the works of deposit through banking services
The study helps to improve the performance and maintain bank customer relationship.
1.4 SCOPE AND LIMITATION OF THE STUDY
Time has been are of the major problem in writing this project it is more pointing out that the research being a final year student.
The problem arises out of apportioning the time for the project writing and to cover adequately the course work. Another limitation of this research is that some of the respondent which is being contact was not cooperative as they reject the questionnaire given to them. Also, for some financial reason the volume of the researcher initially had in mind to produce.
The scope of this study is wide but can be only narrow down by particular reference made by first bank and its branches to narrow the wide scope of this study (topic) necessitate the choice of deposits mobilization through marketing of banking.
1.5 DEFINITION OF TERMS
BANK: A bank is a financial market institution which accept money, safeguard deposit of money from customers, which per mint money to be withdraw or transfer from one account to another and it lands surplus of deposited money to customer who wish to borrow.
SERVICE: can be said to be organized systems to provide for the need of public service are these separately identifiable essentially in tangible activities that provided want satisfaction and that are not necessarily tried to the sale of product or another services
INTREST: this is money paid either loan of for the someone else money
TREASURY: It is a sale or strong room for where cash and other valuable document of bank are kept
VOUCHERS: these are paying in ships cheque debit and credit and other document from which account are posted. It is a book where account are kept.
COMMERCIAL BANK: These are bank that offer full banking services to commerce, industry and other sector of economy. These services include current saving, foreign exchange and fixed deposit account
STRATEGY: It is a particular plan or way for achieving good of an organization. It refer the statement of long term causative to be achieved that is the and of which the organization intend to achieved
CUSTOMER/CONSUMER: these are the category or group of peoples the organization intend to satisfy in order to achieve the organization goals and objectives
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