• Promotion: A Marketing Tools In A Competitive Marketing Environment In Nigeria
    [(A CASE STUDY OF UNILEVER NIGERIAN, PLC)]

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    • ABSTRACT COMING SOON
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    • CHAPTER ONE - [ Total Page(s): 2 ]TO THE SOCIETYThe society comprises both controllable and uncontrollable factors. Controllable factors are internal elements and uncontrollable factors are competitors, customers, government, weather and forces, all these factors are determinant to the success of an organization.Society is always very sensitive in response to certain products because they believe in purchase power.Promotion drive facilitates purchase intention of society to patronize the product.Vulnerability of environment need ... Continue reading---