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AFFECTS OF SALES PROMOTION AS A TOOL FOR WINNING CUSTOMERS IN A COMPETITIVE MARKET
[ZAIN NIGERIA PLC] -
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- Contributor: mr-chris
- engagements: 241
- Case No: 708888pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in winning customer and stimulate repeat sales. It also goes further to look into identifying the brand Zain can use against other competitors like GLO, MTN. descriptive approach was employed as a means of data collection in proper investigation. It appears that consumers product do not exist in isolation in the choice of brand and promotion. Therefore it should be made flexible in order to cater for changi
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CHAPTER ONE - [ Total Page(s): 2 ]Therefore, there are strategic completion of marketing including the following: a. Market segmentation b. Market position c. Marketing mix (product, price, place and promotion) d. Market entry strategies e. Timing strategy and so on? Without doubt, the proper and effective utilization of this strategy would led to the following for the company in order to have an upper arm in the industry. This benefit includes: a. Suppression of competitors b. Expansion of market share c. Product differentiation and identification among competitors.1.5 LI ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in winning customer and stimulate repeat sales. It also goes further to look into identifying the brand Zain can use against other competitors like GLO, MTN. descriptive approach was employed as a means of data collection in proper investigation. It appears that consumers product do not exist in isolation in the choice of brand and promotion. Therefore it should be made flexible in order to cater for changi
... Continue Reading
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