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Affects Of Sales Promotion As A Tool For Winning Customers In A Competitive Market
[ZAIN NIGERIA PLC]
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Therefore, there are strategic completion of marketing including the following:
a. Market segmentation
b. Market position
c. Marketing mix (product, price, place and promotion)
d. Market entry strategies
e. Timing strategy and so on?
Without doubt, the proper and effective utilization of this strategy would led to the following for the company in order to have an upper arm in the industry. This benefit includes:
a. Suppression of competitors
b. Expansion of market share
c. Product differentiation and identification among competitors.
1.5 LIMITATIONS OF THE STUDY
Gathering of all needed data in most studies is usually met with a number of obstacle and constraints.
Financial barriers stand as a big constraints during the exercises and limited full success of this study. This is because a lot of money was required to administer in the conduct of interview, which was based upon book appointment which was not reliable for several days.
Another constraint is lack of cooperation of some respondents because of their tight schedule particularly the market woman who were always busy attending to their customers thus, often to make a real repeat call.
However, despite all these constraints, the researches believes that this study shall achieve the desired objectives.
1.6 DEFINITION OF RELATED TERMS
A consumer is strictly ultimate use of a product or services. He /she is the one who decide the satisfaction and benefit offered.
1. MARKET: Market in it literal meaning can be defined by professor A.A. Wicksleed, he said “Marketing is the characterized phenomenon of the economics life and the central problem of an economic situationâ€.
2. CONSUMERS/ CUSTOMERS: A consumer / customer is the ultimate user of a product or service satisfaction and benefit from the consumption of the product which in turn either produces utility i.e. satisfaction or not.
3. COMPETITIVE MARKET: A competitive market is the market in which sellers of the same goods their buyers and make meaningful deals and exchange of a well defined commodity or product in the same market which in turn create or leads to a health rivalry among the sellers.
4. ORGANIZATION: This is the organized system or the organized group of people who work in harmony with the aim of achieving the stated goals and objectives which usually is profit.
5. STRATEGIES: This is the way and method of planning and directing of the whole operation in the organization so as to achieve the stated aim and objectives.
1.7 PLAN OF THE STUDY
In view of this research work to be fully comprehend and fully understood. It is as elaborated into different stages and chapters which is as follow:
Chapter one of this research work is about the background of the study, which tells about research topic, an insight to what the topic will do for firms and organization that will implement it in their organization.
Chapter two of the research work is an eye opener to what is expected of the topic i.e. who is a consumer is, what is their characteristics and the term and language that surround the topic and also a consumer.
Chapter three of its research work is about the method used in researching of all available data and analysis about this research work.
Chapter four talks about presenting and analyzing of all available data and information that are been gotten and derived from chapter three.
Chapter five of this research work is about the summarizing of the findings, our conclusion and also our recommendations in the research topic and implementation of research result to suitable firms and industry.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in winning customer and stimulate repeat sales. It also goes further to look into identifying the brand Zain can use against other competitors like GLO, MTN. descriptive approach was employed as a means of data collection in proper investigation. It appears that consumers product do not exist in isolation in ... Continue reading---
