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IMPACT OF MARKETING ACTIVITIES ON THE BANKING SECTOR
[A CASE STUDY OF UNITED BANK FOR AFRICA PLC, ILORIN] -
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- Contributor: mr-chris
- engagements: 139
- Case No: 714233pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT COMING SOON
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CHAPTER ONE - [ Total Page(s): 2 ]PLACEThe purposes of production are not satisfied. If product price does not reach the customer. Therefore, it is important to relate place as one of the marketing mix to the banks head offices, branches and agent are the right place where product (financial services) are marketed.PROMOTIONBanks because of competitive array of operation needs promotion to let its buyers be aware of both existing and new services and to get customer informed about the use of new services promotion is prominent because of the following:-1. Greater competition between banks2. Increases in new serv ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT COMING SOON
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