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Impact Of Marketing Activities On The Banking Sector
[A CASE STUDY OF UNITED BANK FOR AFRICA PLC, ILORIN] -
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CHAPTER ONE - [ Total Page(s): 2 ]PLACEThe purposes of production are not satisfied. If product price does not reach the customer. Therefore, it is important to relate place as one of the marketing mix to the banks head offices, branches and agent are the right place where product (financial services) are marketed.PROMOTIONBanks because of competitive array of operation needs promotion to let its buyers be aware of both existing and new services and to get customer informed about the use of new services promotion is prominen ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]PLACEThe purposes of production are not satisfied. If product price does not reach the customer. Therefore, it is important to relate place as one of the marketing mix to the banks head offices, branches and agent are the right place where product (financial services) are marketed.PROMOTIONBanks because of competitive array of operation needs promotion to let its buyers be aware of both existing and new services and to get customer informed about the use of new services promotion is prominen ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
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