• Integrated Marketing Communications And Consumers Patronage Of Nigerian Beverage Products

  • ABSRACT -- [Total Page(s) 1]

    Page 1 of 1

    • This work focuses on INTEGRATED MARKETING COMMUNICATIONS AND CONSUMERS PATRONAGE OF NIGERIAN BEVERAGE PRODUCTS


      The need for an organization to properly coordinate its marketing communications strategies in order to deliver a clear, consistent, credible and competitive message about itself and its product has become a challenge today for every result oriented firm. Effective marketing communications should therefore be an integral part of every efficient and result driven organization

  • ABSRACT -- [Total Page(s) 1]

    Page 1 of 1