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THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which reveals the overview of the study, he Nigeria Breweries plc background, statement of the problem, objectives of the study. It also states the research questions, significance and scope of the study, limitation of the study and also definition of terms
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TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTTITLE PAGEAPPROVAL PAGEDEDICATIONACKNOWLEDGEMENTABSTRACTTABLE OF CONTENTSCHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDY1.2 STATEMENT OF THE PROBLEM1.3 OBJECTIVE OF THE STUDY1.4 RESEARCH QUESTIONS1.5 SIGNIFICANCE OF THE STUDY1.6 SCOPE OF THE STUDY1.7 LIMITATION OF THE STUDY1.8 DEFINITION OF TERMSCHAPTER TWO2.0 LITERATURE REVIEW2.1 INTRODUCTION2.2 WHAT IS INNOVATION2.3 PRODUCT ORIENTED DEFINITION2.4 A MARKET ORIENTED DEFINITION2.5 WHAT IS PRODUCT INNOVATION2.6 WHY PRODUCT INNOVATION2.7 PRODUCERS/REASONS FOR NEW PRODUCT INNOVATION2.8 INNOVATION IN NIGERIAN BREWERIES PLC2.9 ... Continue Reading
CHAPTER ONE - [ Total Page(s): 3 ]STATEMENT OF PROBLEMThe business environment is fast changing competitions emerging derby business decisions and action becoming more risky as the market demands and needs are fluctuation daily external force is forcing many business organization to move outward through innovation.Firms, in the presence of these circumstances have to survive and grow or die prematurely. Given the rapid change on taste, technology and competition, it become risky for a company to rely on its existing product. This is so dynamic, customers want and expect new and adversely unfavorable to Nigeria Breweries plc if ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which reveals the overview of the study, he Nigeria Breweries plc background, statement of the problem, objectives of the study. It also states the research questions, significance and scope of the study, limitation of the study and also definition of terms
... Continue Reading
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