The Impact Of Product Innovation On The Growth Of A Firm

TABLE OF CONTENT

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

TABLE OF CONTENTS

CHAPTER ONE

1.0 INTRODUCTION

1.1 BACKGROUND OF THE STUDY

1.2 STATEMENT OF THE PROBLEM

1.3 OBJECTIVE OF THE STUDY

1.4 RESEARCH QUESTIONS

1.5 SIGNIFICANCE OF THE STUDY

1.6 SCOPE OF THE STUDY

1.7 LIMITATION OF THE STUDY

1.8 DEFINITION OF TERMS

CHAPTER TWO

2.0 LITERATURE REVIEW

2.1 INTRODUCTION

2.2 WHAT IS INNOVATION

2.3 PRODUCT ORIENTED DEFINITION

2.4 A MARKET ORIENTED DEFINITION

2.5 WHAT IS PRODUCT INNOVATION

2.6 WHY PRODUCT INNOVATION

2.7 PRODUCERS/REASONS FOR NEW PRODUCT INNOVATION

2.8 INNOVATION IN NIGERIAN BREWERIES PLC

2.9 PERFORMANCE AND DEVELOPMENT IN NIGERIA BREWERIES PLC

2.10 INNOVATION STRATEGY ADOPTED BY NIGERIA BREWERIES

2.11 CONCEPT OF INNOVATION

2.12 DIFFUSION OF INNOVATION

2.13 CONSUMER ADOPTION PROCESS

2.14 CONSUMERS ADOPTERS CATERGORY

2.15 REASONS FOR THE FAILURE OF NEW PRODUCT

2.16 CORRECTIVE MEASURES AND STRATEGIES

CHAPTER THREE

3.0 RESEARCH DESIGN AND METHODOLOGY

3.1 INTRODUCTION

3.2 RESEARCH DESIGN

3.3 SOURCES/METHODS OF DATA COLLECTION

3.4 POPULATION AND SAMPLE SIZE

3.5 SAPLE TECHNIQUE

3.6 VALIDITY AND RELIABLITY OF MEASURING INSTRUMENT

3.7 METHOD OF DATA ANALYSIS

CHAPTER FOUR

4.0 PRESENTATION AND ANALYSIS OF DATA

4.1 INTRODUCTION

4.2 REPRESENTION OF DATA

4.3 ANALYSIS OF DATA

4.4 INTERPRETATION OF RESULT (S)

CHAPTER FIVE

5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 INTRODUCTION

5.2 SUMMARY OF FINDINGS

5.3 CONCLUSION

5.4 RECOMMEMDATIONS

REFERENCES

APPENDIX