The Impact Of Product Innovation On The Growth Of A Firm

1.5   SIGNIFICANCE OF THE STUDY

Business organization justifies their economic and social existence to satisfy their respective customers through research on all the various brands of the different firms involved. It is a result of this fact and also due to time factor, finance and other constrains that this study will be delimited to the impacts of product innovation on the growth on Nigeria Breweries plc Awo- Ommama Oweri.

However, for the purpose of this study only the growth effects of innovating where held constant. The target audience comprises of consumers in Federal Polytechnic Nekede, Evan Enwerem University Eating outlet, supermarket, bar and management staff of Nigeria breweries plc and Awo-ommama Owerri.

 SCOPE OF THE STUDY

Numerous brewing industries in various countries al over the world are involved in the innovation of their various consumers product. In the same vein, quitted a number of firms are concerned with the innovation of their various product brands. Most of these firms are basically similar in their mode of operation. It would be impractical an practically impossible to conduct a places gathering information. But the fact that the researcher was faced with all these the research work became a successful one.

 LIMITATION OF THE STUDY

The researcher encountered some challenges in the course of conducting the research. Some of the challenges arose from the academic workload.

Also, inconsistency and unresponsiveness of some of the respondents who are illustrates financial commitment of transportation to various places gathering information.

 DEFINITION OF TERMS:

DILAPIDATED: In a bad stat of repair failing to pieces.

INNOVATION: The process of making changes introducing new ideas, methods, techniques etc.

MARKETING: It is a human activity directed toward satisfaction of wants and needs through exchange means.

NETWORK: A closely liked group of companies part in an n activity with another or other, especially one of the owners of the business.

REJUVENATE: To make something look new in the market.