• THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS
    [A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE]


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    • ABSRACT - [ Total Page(s): 1 ]The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to be studies and why this study was being carried out, that is the purpose, the significance of the study, scope of the study, the hypothesis to be tested and the Definition of terms. Chapter two examined all other studies carried out on similar topic and their relevanc ... Continue Reading

         

      TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTSCHAPTER ONE INTRODUCTION 1.1 Background of the study 1.2 Statement of problem 1.3 Objectives of the study 1.4 Formulation of the hypothesis 1.5 Significance of the study 1.6 Scope of the study  1.7 Definition of terms CHAPTER TWO 2.1 Overview of supermarket 2.2 Mode of operation of supermarket 2.3 Location of supermarket 2.4 Impact of promotion of supermarket 2.5 Marketing strategies 2.6 Management of supermarkets 2.7 The need for self services in the performance of supermarket 2.8 Sale performance indicated in supermarket2.9 Self serv ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 1 ]INTRODUCTION 1.1 BACKGROUND OF THE STUDY Before the contact with the colonial master, marketing especially in the Nigeria region was based on barter system. But today as society and business have become more dynamic and complex, the need for advanced marketing procedure has developed, supermarket inclusive. The most popular orientation or philosophy that has pervaded thought and motivated decision and action among marketing people is the marketing concepts, simply put, according to the concept, the satisfaction of the consumer is the overriding goal of business. This put the consumer on a n ... Continue Reading