• CONSUMER SATISFACTION AS A KEY TO INDUSTRIAL GROWTH AND DEVELOPMENT
    [A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC]


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    • ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis study researched into consumer satisfaction as a key to industrial growth and development. It examined the   significant impact of consumer satisfaction on the industrial growth and development. Marketing survey was conducted to elicit opinion on porously formulated hypothesis. The study discovered that effective consumer satisfaction improved the growth   and development of an industry as opposed to the tentative hypothesis. it was concluded that consumer satisfaction   serve   as a key to industrial growth  and development.  ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.1    BACDROUND TO  THE STUDYEvery business organization aims is to prosper, increase sales and maximize profit, trying by all means to ensure the occurrences of losses are perfectly controlled. More so, they want to make effective use of available resources most profitably so their aims and objectives will be achieved (profit maximization). Many sellers make the mistake they   offer than   to the benefit attained form the product   of customers. They see themselves as products producers and seller rather than provision of solution to the customers needs. Means while ever ... Continue Reading